Brady Looks to Broader European Markets for its Physical energy Solution

Brady’s physical energy solution is being adopted more broadly, says Scott Hestenes, a veteran of the European energy software scene and now head of energy sales for Brady. Currently, the majority of those customers are in the Nordic region but with additions in Canada and the UK, and a broader focus by Brady, the software is finding new markets, he told me. The solution is quite broad “but basically it fully integrates trading activities and includes flexible reporting tools, settlement management, data management, and meter data,” he explained. “It also acts as a repository for master data – largely time series – providing a lot of functionality and with a communications gateway built in,” he said. Scott sees the solution as having increased applicability in European markets in line with the needs of those engaged in the energy transition, intraday markets, optimizing assets and despatch and more besides. “Currently, it supports utilities for things like physical power trading, settlement, advanced time series management, industrials for energy sourcing and service providers for things like physical power trading, portfolio management, settlement and reporting, amongst other functions,” he said. Scott is also keen to tell us that the solution has a track record… continue reading
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