Brady’s recent announcement around a commodity trading hedge fund adopting Igloo, Brady’s SaaS ETRM, to accelerate efficiency caught my interest. And, as it turns out, there is quite the story around this particular win for Brady as the deal and implementation was done at lightning speed. “They required urgent delivery,” Brady’s Mohammed Alanizi explained. “The first contact with the fund took place late November 2024 and the product went live at the end of the year,” Mohammed told me. That’s just four weeks from initial sales contact to the customer using the solution in anger! The fund, a start-up and greenfield site, needed to be up and running rapidly and it required not just ETRM functionality and capability, but also the fund administration reporting functions. This is where Igloo is differentiated in that it meets those requirements and since, it is very active in the hedge fund space, it is also well-known by traders and investors in that space, Brady’s David Gallacher explained. The implementation took three and a half weeks, they told me. Not only that, but this was at a time of the year when staff had already booked seasonal holidays and were already under a significant workload… continue reading