An area of business activity severely impacted by lockdowns is the tradeshow and conference area. There are many events in the commodities pace during the course of a year and many have either been cancelled or postponed already. So I spoke with Ben Hillary, MD of Commodities People, the organizers of events like ETOT, ComRisk and many other conference/trade show events, about their plans to innovate and adapt. “It’s a catastrophe generally and particularly for physical events. Many event organizers are struggling and are unsure how to respond,” he told me. “We are taking a more optimistic view of this. It forces innovation and across all industries the onus is on digital during this period. We have been considering webinars for years, never had the time or will to progress with them. Now, as a result of us moving our physical events we have been able to dedicate all our time and efforts into creating our first fully online events.” Commodities People ran its first webinar on the COVID-19 impact on commodity trading recently and had 450+ attendees from across the globe. Ben told me as a follow up, it is organizing its first fully interactive roundtable gathering on the… continue reading
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