CTRM – More Choice Than Ever

With our vendor perception survey in full swing seeking bone fide user opinion on CTRM and related solutions, and the work we are doing to update the CTRM Sourcebook, I am reminded just how diverse a vendor and product landscape there is in this application category. We have written many articles about why so many products are available and why 4-6 new ones emerge each and every year but essentially it is about complexity. So although there are some big names in CTRM, you can rest assured that there is always a deep choice in most areas. What is most exciting to me as an analyst at this point in time, is that the uptake and demand for cloud and SaaS subscription basis CTRM is really providing the smaller and newer technology vendors a lift. Some of the big names are stuck with highly complex platforms and large installed bases making them a tad sluggish when it comes to moving with newer technologies. Newer vendors who started on new technology are of course more nimble and able to adapt more readily although they can of course be hindered by a lack of cash too. Recently, talking to many of the… continue reading

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