Early Vendor Perception Study Results Point to a Changed Market

Every two years we conduct the Vendor Perception Study and this year we have had a record response. I am about half way through totting up all of the data and will then perform the analysis and write the report along with Patrick. However, it is already clear to me that a shift has occurred in the CTRM market in the last couple of years and that this year’s results will surprise. Discussions with vendors and other people in the industry has been hinting at this shift and our own analysis delivered in briefings and other content has also pointed to these potential shifts. The first thing I notice is that the difference between geographies has increased in terms of vendor and product awareness and perceptions. A few years ago, the European market looked like a smaller version of more mature North American market to a large degree. This year, we see a major dichotomy in which the North American market seems to be shifting to more of a legacy software market dominated by older solutions and Ion as a vendor. Europe seems to be more up to speed with the newer solutions and particularly those in the cloud and… continue reading

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