Enuit Getting the Message Out….

Finding interesting and innovative ways to go to market can be challenging, particularly now in a pandemic when most people cannot travel. It is certainly something I think about, and I know that Enuits’ head of Marketing, Mark Tredway, does too. “Online webinars seem to be the thing at the moment, but there are so many of them that I suspect people are getting a little jaded about attending yet another vendor webinar,” he told me. “GDPR essentially killed off email lists and email as a way to communicate, and with so many webinars, we need to be creative to reach our target market.” One thing that Enuit is doing is working with partners and with thought leaders on trends that industry professionals have an interest in, he said. I share his concerns, and it is one reason we started the CTRMRadio podcast series, for example. Despite this, he sees the market as active, and Enuit is very busy. “We see lots of RFPs across the board – Refined Products, Natural Gas, Gas and Power, Metals, Petrochemicals and Petroleum and more – across all tiers of the industry. In particular, North America is very active at the moment,” he said.… continue reading

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