In the last couple of weeks, we’ve had numerous people ask us what we thought ION’s strategy might be? Are they out to corner the market for trading solutions servicing energy and commodity companies? And now, with the acquisition of Allegro, had they accomplished their goal? Let’s break this down… Yes, we do believe that ION wants to control enough of the market for ETRM/CTRM solutions that they can effectively exert upward pressure on prices for new and/or expansion software licenses in the space by limiting buyer choices to ION owned products. Have they achieved this goal? Probably not in total as this a broad, and in many ways, rapidly changing market. With more than 100 vendors servicing some part or parts of the value chain in wholesale commodities, there are a number of options to ION controlled software for any buyer shopping for a new system. Additionally, with new cloud systems and constantly improving integration tools, customers are better positioned than ever to combine “best of breed” point solutions into an enterprise-scale CTRM architecture that allows them to move away from one of the 2 or 3 monolithic solutions offered by ION. Looking at the question in terms of… continue reading
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