Following the CTRM and related software space, we are aware of almost all of the solution providers in the space (an odd one pops up now and then that we have never heard of and that certainly keeps our job interesting). Having performed this analyst role for the past 15-years or so, we also see vendor’s come and go. A few years ago, iRely was on very much on our radar screens, at that time primarily in North America, as a CTRM vendor. Then, the company made a number of acquisitions some of which, at the time, seemed to us to lie outside of the typical CTRM space. It then went extremely quiet in terms of communication between iRely and ComTech. We simply assumed that iRely had chosen to go in a different market direction. Roll the clock forward a few years to just a couple of weeks ago, when we received an email from Alexander Bjorkheim of iRely wanting to update us on its activities. The briefing call that followed was a pleasant surprise. Mr. Bjorkheim wanted to advise us of iRely’s new i21 platform – an all new, modular, web-enabled offering that iRely has been quietly building investing
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