Post-COVID Show Explosion?

Suddenly, face-to-face mass meetings are back in vogue with an explosion of extremely well attended conferences and trade shows in the commodities space. It seems that there is pent up demand for getting out and about in the industry? In recent weeks, multiple conferences and trade shows have taken place in the commodities area including the Commodities People event in London and Reuters event in Houston among them. Commodities People will also be hosting an event in the USA this coming week. However, talking with various vendors and consultants, many are also attending more focused regional events around specific commodities like sugar, coffee, cocoa and so on. all are apparently well attended. Mark Tredway, who heads up Enuit’s marketing, was one that I spoke with and he told me that globally – with the exception of China – the conference and trade show scene in commodities has opened up. He pointed to Enuit’s coming attendance at a major show in Japan in about 6-weeks time focused on energy where some 50,000 attendees were expected as well as E-World later in the month in Germany. “It’s really exploding,” he said. “Our sales teams are chomping at the bit to get back… continue reading

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