Post-GDPR Marketing

As everyone will know, GDPR, the EU’s General Data Protection Regulation, came into force on the 25th May of this year. ComTech took all steps necessary in an attempt to comply with the regulation as did most other firms in our space and continuously review our processes and so on to ensure compliance. Like me, many of you will have been inundated with privacy notifications and opt in/opt out emails. Like me, I suspect many of you simply deleted these emails after filling out the first few received. Strangely enough, I now get more spam email than ever before and I am also sure that I miss real business information from providers and others in the industry as I am essentially no longer subscribed. From a marketing perspective, GDPR is a disaster of unmitigated proportions. Mailing lists have been decimated by it. More onerous website access policies mean significantly more clicks just to get to content. The alternative to getting the message out is now social media and consequently, I find social media filled with ten times the announcements than it was just a few months ago. It has become significantly harder to develop leads and to inform the market… continue reading
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