I recently took a briefing from Powel, primarily around their intra-day and automated trading offerings. Powel is now a sizable company with offices in 7 countries including south America however, its primary area of activity remains Europe where it has a large number of prestigious clients in the electricity sector amongst its about 1300 European customers. It is a leading supplier of software solutions to the energy, public and contracting sectors and it utilizes ‘service design thinking’ to co-create solutions together with its clients by bringing domain expertise, design and a comprehensive technology platform to the table. One such initiative resulted in the intra-day and automated trading solution which, certain Nordic and central European clients helped to co-develop. The intra-day trading application is connected to both Nordpool and EPEX, and allows traders to buy/sell directly in those markets utilizing easy to use graphical and interactive screens. Trading strategies can be set up in any number of ways to reflect client positions, assets, own portfolio, and so on and P/L is tracked according to whatever reference price the users set up. The application is designed to lower transaction costs and remove trading barriers. It enables automated trading and continuous intraday trading
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