Selling ETRM in America: Why the Conversation is Changing in 2025

The American market for E/CTRM is still the largest however, in our last CTRM Market Sizing Report issued in 2024, we had noted that the North American ETRM market had possibly seen a slight decline in expenditures – especially in the power utilities sector where tighter credit and renewable grid investment needs had had an impact. Enuit’s John Decker told us that he also saw a continued market slowdown early in 2025 due to uncertainty around the Trump administrations policies and tariffs, he told us. Despite that, he suggested that “ETRM inquiries have accelerated since the passing of the major policy bill that helped to create more certainty,” he told me. Meanwhile, Trump’s support for fossil fuels is expected to benefit oil and gas ETRM investments, especially since crude oil prices remain volatile due to global conflicts and other trends. Underlying this is John’s view that the American market is shifting and the conversations changing. ComTech also believes the North American CTRM market is fairly conservative and mature, based on the findings of several recent vendor perception studies. Here, John also agreed saying “we see strong SaaS interest, but somewhat limited commitment due to the perception of reduced configurability of… continue reading