{"id":11841,"date":"2020-08-27T08:43:39","date_gmt":"2020-08-27T12:43:39","guid":{"rendered":"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/"},"modified":"2020-08-27T08:43:39","modified_gmt":"2020-08-27T12:43:39","slug":"vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor","status":"publish","type":"post","link":"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/","title":{"rendered":"Vendor Perception Survey \u2013 Buyers No Longer Value \u2018Supplied by a Top Vendor\u2019"},"content":{"rendered":"<div>\n<p>I am still busy doing the analysis and writing up the Vendor Perception Report. We hope to issue it late next month and it will be a beast of a report. We had a record response and so we have been able to dissect it in ways we have never been able to in the past.\u00a0 Well, one thing already seems quite clear and that is that buying criteria seem to have seen some changes. While not wanting to give all the details, the idea of getting your solution from a top vendor is one buying criteria that we tested. You know the old argument well, it goes like this \u2013 \u201cYou can\u2019t get fired for selecting xxxx\u201d where xxx is the big vendor with the big brand name. In the last VPS report, this buying criteria was already ranked quite low \u2013 third from last in fact among the tested criteria \u2013 but above risk analytics and regulatory requirements. However, around 66% felt that buying from a top vendor was an important or even critical, buying criteria. Roll the clock forward two years and something has changed. Not only is this buying criteria rock bottom in all three geographies<a class=\"moretag\" target=\"_parent\" href=\"https:\/\/www.ctrmcenter.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\" rel=\"noopener noreferrer\">&#8230; continue reading<\/a><\/p>\n<p>Continue reading <a rel=\"nofollow\" href=\"https:\/\/www.ctrmcenter.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\">Vendor Perception Survey \u2013 Buyers No Longer Value \u2018Supplied by a Top Vendor\u2019<\/a>. This article appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.ctrmcenter.com\/\">CTRM Center<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/Y1JSX6Pcbi4\" height=\"1\" width=\"1\" alt=\"\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am still busy doing the analysis and writing up the Vendor Perception Report. We hope to issue it late next month and it will be a beast of a report. We had a record response and so we have been able to dissect it in ways we have never been able to in the past.\u00a0 Well, one thing already seems quite clear and that is that buying criteria seem to have seen some changes. While not wanting to give all the details, the idea of getting your solution from a top vendor is one buying criteria that we tested. You know the old argument well, it goes like this \u2013 \u201cYou can\u2019t get fired for selecting xxxx\u201d where xxx is the big vendor with the big brand name. In the last VPS report, this buying criteria was already ranked quite low \u2013 third from last in fact among the tested criteria \u2013 but above risk analytics and regulatory requirements. However, around 66% felt that buying from a top vendor was an important or even critical, buying criteria. Roll the clock forward two years and something has changed. Not only is this buying criteria rock bottom in all three geographies&#8230;<a class=\"moretag\" target=\"_parent\" href=\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\"> &#8230; continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vendor Perception Survey \u2013 Buyers No Longer Value \u2018Supplied by a Top Vendor\u2019 | Commodity Technology Advisory<\/title>\n<meta name=\"description\" content=\"I am still busy doing the analysis and writing up the Vendor Perception Report. We hope to issue it late next month and it will be a beast of a report. We\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendor Perception Survey \u2013 Buyers No Longer Value \u2018Supplied by a Top Vendor\u2019 | Commodity Technology Advisory\" \/>\n<meta property=\"og:description\" content=\"I am still busy doing the analysis and writing up the Vendor Perception Report. We hope to issue it late next month and it will be a beast of a report. We\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\" \/>\n<meta property=\"og:site_name\" content=\"Commodity Technology Advisory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CommodityTechnologyAdvisory\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-27T12:43:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/Y1JSX6Pcbi4\" \/>\n<meta name=\"author\" content=\"Patrick Reames\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@comtechadvisory\" \/>\n<meta name=\"twitter:site\" content=\"@comtechadvisory\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Reames\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\"},\"author\":{\"name\":\"Patrick Reames\",\"@id\":\"https:\/\/www.comtechadvisory.com\/#\/schema\/person\/280c24085ee23c1322c66042426ee6b9\"},\"headline\":\"Vendor Perception Survey \u2013 Buyers No Longer Value \u2018Supplied by a Top Vendor\u2019\",\"datePublished\":\"2020-08-27T12:43:39+00:00\",\"dateModified\":\"2020-08-27T12:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/Y1JSX6Pcbi4\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\",\"url\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/\",\"name\":\"Vendor Perception Survey \u2013 Buyers No Longer Value \u2018Supplied by a Top Vendor\u2019 | Commodity Technology Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/vendor-perception-survey-buyers-no-longer-value-supplied-by-a-top-vendor\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/Y1JSX6Pcbi4\",\"datePublished\":\"2020-08-27T12:43:39+00:00\",\"dateModified\":\"2020-08-27T12:43:39+00:00\",\"description\":\"I am still busy doing the analysis and writing up the Vendor Perception Report. 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