{"id":12195,"date":"2021-10-26T07:24:48","date_gmt":"2021-10-26T11:24:48","guid":{"rendered":"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/"},"modified":"2021-10-26T07:24:48","modified_gmt":"2021-10-26T11:24:48","slug":"bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies","status":"publish","type":"post","link":"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/","title":{"rendered":"Brady\u2019s All New Approach \u2013 A Conversation with Bernard Delahaye, CEO, Brady Technologies."},"content":{"rendered":"<div>\n<p>In August, Brady Technologies announced the appointment of its new CEO, Mr. Bernard Delahaye. Mr. Delahaye has an extensive background in trading software and commodities having held senior executive roles in companies including ION, OpenLink, FIS, Temenos and Verifone. As the announcement said, \u201cleading \u201cfrom the front\u201d, Bernard has a strong track record in solidifying core businesses and managing new market initiatives, from go-to-market strategies to delivering customer success.\u201d We spoke with Mr. Delahaye on Friday about his appetite to lead Brady and the emerging strategy that has seen it make two new acquisitions as well as commit to investing in a new product build with PowerDesk. Mr. Delahaye was keen to remind us of the long history that Brady has. It was founded back in 1985 and subsequently it had developed \u201cphenomenal expertise in commodities trading, energy trading and risk management.\u201d This was one of five attributes of the company that he personally saw as compelling \u2013 citing its people, products, customer base, market opportunity and investors. He sees Brady as a business with deep expertise, a long history of developing and investing in all forms of Intellectual Property, having a prestigious and global customer base, with excellent market<a class=\"moretag\" target=\"_parent\" href=\"https:\/\/www.ctrmcenter.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\" rel=\"noopener\">&#8230; continue reading<\/a><\/p>\n<p>Continue reading <a rel=\"nofollow\" href=\"https:\/\/www.ctrmcenter.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\">Brady\u2019s All New Approach \u2013 A Conversation with Bernard Delahaye, CEO, Brady Technologies.<\/a>. This article appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.ctrmcenter.com\/\">CTRM Center<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/v_zyheijawE\" height=\"1\" width=\"1\" alt=\"\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In August, Brady Technologies announced the appointment of its new CEO, Mr. Bernard Delahaye. Mr. Delahaye has an extensive background in trading software and commodities having held senior executive roles in companies including ION, OpenLink, FIS, Temenos and Verifone. As the announcement said, \u201cleading \u201cfrom the front\u201d, Bernard has a strong track record in solidifying core businesses and managing new market initiatives, from go-to-market strategies to delivering customer success.\u201d We spoke with Mr. Delahaye on Friday about his appetite to lead Brady and the emerging strategy that has seen it make two new acquisitions as well as commit to investing in a new product build with PowerDesk. Mr. Delahaye was keen to remind us of the long history that Brady has. It was founded back in 1985 and subsequently it had developed \u201cphenomenal expertise in commodities trading, energy trading and risk management.\u201d This was one of five attributes of the company that he personally saw as compelling \u2013 citing its people, products, customer base, market opportunity and investors. He sees Brady as a business with deep expertise, a long history of developing and investing in all forms of Intellectual Property, having a prestigious and global customer base, with excellent market&#8230;<a class=\"moretag\" target=\"_parent\" href=\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\"> &#8230; continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brady\u2019s All New Approach \u2013 A Conversation with Bernard Delahaye, CEO, Brady Technologies. | Commodity Technology Advisory<\/title>\n<meta name=\"description\" content=\"In August, Brady Technologies announced the appointment of its new CEO, Mr. Bernard Delahaye. Mr. Delahaye has an extensive background in trading software\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brady\u2019s All New Approach \u2013 A Conversation with Bernard Delahaye, CEO, Brady Technologies. | Commodity Technology Advisory\" \/>\n<meta property=\"og:description\" content=\"In August, Brady Technologies announced the appointment of its new CEO, Mr. Bernard Delahaye. Mr. Delahaye has an extensive background in trading software\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\" \/>\n<meta property=\"og:site_name\" content=\"Commodity Technology Advisory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CommodityTechnologyAdvisory\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T11:24:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/v_zyheijawE\" \/>\n<meta name=\"author\" content=\"Patrick Reames\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@comtechadvisory\" \/>\n<meta name=\"twitter:site\" content=\"@comtechadvisory\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Reames\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\"},\"author\":{\"name\":\"Patrick Reames\",\"@id\":\"https:\/\/www.comtechadvisory.com\/#\/schema\/person\/280c24085ee23c1322c66042426ee6b9\"},\"headline\":\"Brady\u2019s All New Approach \u2013 A Conversation with Bernard Delahaye, CEO, Brady Technologies.\",\"datePublished\":\"2021-10-26T11:24:48+00:00\",\"dateModified\":\"2021-10-26T11:24:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/v_zyheijawE\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\",\"url\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/\",\"name\":\"Brady\u2019s All New Approach \u2013 A Conversation with Bernard Delahaye, CEO, Brady Technologies. | Commodity Technology Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/bradys-all-new-approach-a-conversation-with-bernard-delahaye-ceo-brady-technologies\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/feeds.feedburner.com\/~r\/CTRMCenterBlog\/~4\/v_zyheijawE\",\"datePublished\":\"2021-10-26T11:24:48+00:00\",\"dateModified\":\"2021-10-26T11:24:48+00:00\",\"description\":\"In August, Brady Technologies announced the appointment of its new CEO, Mr. Bernard Delahaye. 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