{"id":3533,"date":"2016-07-12T20:49:56","date_gmt":"2016-07-12T14:49:56","guid":{"rendered":"http:\/\/www.ctrmcenter.com\/?p=11697"},"modified":"2016-07-12T20:49:56","modified_gmt":"2016-07-12T14:49:56","slug":"inbound-marketing-and-comtech","status":"publish","type":"post","link":"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/","title":{"rendered":"Inbound Marketing and ComTech"},"content":{"rendered":"

Recently, I noted the switch going on in our industry towards inbound marketing. Vendors are spending much more time these days on their websites, developing thought leadership content and campaigns to draw in prospective buyers. I had particularly noted that this also meant something of a sea change in terms of what vendors were prepared to disclose about their own products. In the past, vendors were actually quite secretive and would only demonstrate or show their software under controlled conditions. The reasoning behind this was that they didn’t really want the competition to know what they had. This has now changed quite substantially and many vendors do show their product in videos and so on as a part of the shift towards inbound marketing. As a marketeer myself, inbound marketing can only work to a certain level. Yes, good content, good SEO and social media can help create a brand promise but actually I would argue that it doesn’t create brand and nor is it effective without some traditional outbound marketing mixed in. Lead tracking and qualification are still essential tools as is information about the market and competitive landscape. Furthermore, a brand is only created through experiencing it and
\nThe post Inbound Marketing and ComTech<\/a> appeared first on CTRM Center<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, I noted the switch going on in our industry towards inbound marketing. Vendors are spending much more time these days on their websites, developing thought leadership content and campaigns to draw in prospective buyers. I had particularly noted that this also meant something of a sea change in terms of what vendors were prepared to disclose about their own products. In the past, vendors were actually quite secretive and would only demonstrate or show their software under controlled conditions. The reasoning behind this was that they didn’t really want the competition to know what they had. This has now changed quite substantially and many vendors do show their product in videos and so on as a part of the shift towards inbound marketing. As a marketeer myself, inbound marketing can only work to a certain level. Yes, good content, good SEO and social media can help create a brand promise but actually I would argue that it doesn’t create brand and nor is it effective without some traditional outbound marketing mixed in. Lead tracking and qualification are still essential tools as is information about the market and competitive landscape. Furthermore, a brand is only created through experiencing it and<\/a>
\nThe post Inbound Marketing and ComTech<\/a> appeared first on CTRM Center<\/a>.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"\nInbound Marketing and ComTech | Commodity Technology Advisory<\/title>\n<meta name=\"description\" content=\"Recently, I noted the switch going on in our industry towards inbound marketing. Vendors are spending much more time these days on their websites, developing thought leadership content and campaigns to draw in prospective buyers. I had particularly noted that this also meant something of a sea change in terms of what vendors were prepared to disclose about their own products. In the past, vendors were actually quite secretive and would only demonstrate or show their software under controlled conditions. The reasoning behind this was that they didn’t really want the competition to know what they had. This has now changed quite substantially and many vendors do show their product in videos and so on as a part of the shift towards inbound marketing. As a marketeer myself, inbound marketing can only work to a certain level. Yes, good content, good SEO and social media can help create a brand promise but actually I would argue that it doesn’t create brand and nor is it effective without some traditional outbound marketing mixed in. Lead tracking and qualification are still essential tools as is information about the market and competitive landscape. Furthermore, a brand is only created through experiencing it and The post Inbound Marketing and ComTech appeared first on CTRM Center.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing and ComTech | Commodity Technology Advisory\" \/>\n<meta property=\"og:description\" content=\"Recently, I noted the switch going on in our industry towards inbound marketing. Vendors are spending much more time these days on their websites, developing thought leadership content and campaigns to draw in prospective buyers. I had particularly noted that this also meant something of a sea change in terms of what vendors were prepared to disclose about their own products. In the past, vendors were actually quite secretive and would only demonstrate or show their software under controlled conditions. The reasoning behind this was that they didn’t really want the competition to know what they had. This has now changed quite substantially and many vendors do show their product in videos and so on as a part of the shift towards inbound marketing. As a marketeer myself, inbound marketing can only work to a certain level. Yes, good content, good SEO and social media can help create a brand promise but actually I would argue that it doesn’t create brand and nor is it effective without some traditional outbound marketing mixed in. Lead tracking and qualification are still essential tools as is information about the market and competitive landscape. Furthermore, a brand is only created through experiencing it and The post Inbound Marketing and ComTech appeared first on CTRM Center.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/\" \/>\n<meta property=\"og:site_name\" content=\"Commodity Technology Advisory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CommodityTechnologyAdvisory\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-12T14:49:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comtechadvisory.com\/wp-content\/uploads\/2013\/06\/social-square-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gary Vasey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@comtechadvisory\" \/>\n<meta name=\"twitter:site\" content=\"@comtechadvisory\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gary Vasey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/\"},\"author\":{\"name\":\"Gary Vasey\",\"@id\":\"https:\/\/www.comtechadvisory.com\/#\/schema\/person\/7bbe28e59e09a076a043cc6838fcedb4\"},\"headline\":\"Inbound Marketing and ComTech\",\"datePublished\":\"2016-07-12T14:49:56+00:00\",\"dateModified\":\"2016-07-12T14:49:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/\",\"url\":\"https:\/\/www.comtechadvisory.com\/blog\/inbound-marketing-and-comtech\/\",\"name\":\"Inbound Marketing and ComTech | Commodity Technology Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/www.comtechadvisory.com\/#website\"},\"datePublished\":\"2016-07-12T14:49:56+00:00\",\"dateModified\":\"2016-07-12T14:49:56+00:00\",\"description\":\"Recently, I noted the switch going on in our industry towards inbound marketing. Vendors are spending much more time these days on their websites, developing thought leadership content and campaigns to draw in prospective buyers. I had particularly noted that this also meant something of a sea change in terms of what vendors were prepared to disclose about their own products. In the past, vendors were actually quite secretive and would only demonstrate or show their software under controlled conditions. The reasoning behind this was that they didn’t really want the competition to know what they had. This has now changed quite substantially and many vendors do show their product in videos and so on as a part of the shift towards inbound marketing. As a marketeer myself, inbound marketing can only work to a certain level. Yes, good content, good SEO and social media can help create a brand promise but actually I would argue that it doesn’t create brand and nor is it effective without some traditional outbound marketing mixed in. 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