iRely – Four Key Points to Success

We recently visited with George Olney, President of iRely, the US based provider of CM/CTRM solutions specializing in coverage across multiple categories.  According to Mr. Olney, the company is seeing a surge in interest in its CTRM and CM solution in Ags and Softs in Europe this year. He also noted that sales cycles are shortening across multiple commodities like coffee, cocoa, tea, and cotton. “We also see less tolerance for longer implementations and much more interest in trying to minimize enhancements with the ultimate goal of implementing software as is.” he told us. “Customers are seeking a faster and more definite return on investment from their software.” Mr. Olney also noted that iRely has been signing new customers in areas like petrochemicals. Given the increased levels of activity, the company has been on a bit of a hiring spree – adding key staff including a new risk specialist directly from the industry and an expert in tea also with an extensive industry tenure. On the R&D side, iRely has also been busy and its addition of multilingual capabilities has already helped it gain new customers, George said. Additionally, iRely development efforts have included enhancements in areas like trade finance,… continue reading

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