A Conversation with Mr. Bart Kroon, CEO of AGIBOO

I recently caught up with AGIBOO CEO Mr. Bart Kroon. Mr. Kroon joined AGIBOO as CEO earlier this year, and has a trading background, having held a number of senior executive positions in finance, procurement and trading, amongst others at Grontmij NV, Nutreco Holding, Continaf B.V. and Amtrada Holding. The major news from Mr. Kroon was that AGIBOO has its first energy customer in the shape of Geneva-based City Trade and Investment s.a. City selected AGIBOO over other well-established competitors to handle its physical and financial oil trading in what is a major coup for AGIBOO. Mr. Kroon indicated that AGIBOO continues to focus in Softs and Ag’s, given its track in for example Dairy, Sugar, Cocoa, Coffee and Grains and Oilseeds, but was naturally very pleased with its ability to broaden its target market and customer base into energy. “The implementation will not include any coding or software customization,” he told us, “rather, it is simply a configuration matter to set up the AGIBLOCKS software for oil and this confirms to us that we have succeeded in building a real agile multi-commodity CTRM Solution.” AGIBOO’s AGIBLOCKS product has now reached a stage where it is a competitive commercial product … continue reading

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