Amphora Sees A Busy Market

By all accounts, Amphora had a pretty good year in 2020, a record year that saw the vendor almost double its client base in just two years, so I was keen to catch up with Amphora’s Ivan O’Toole to see how the first quarter of 2021 had been. “It’s been a quarter of significant activity,” he told me. “RFI’s, RFP’s and more software demos than I have ever known. So we have been swamped responding to inbound inquiries from all across the industry, both large and small entities.” There had been few decisions made in that time frame, however, apparently with most sales cycles still in flow. This echoes what we have heard across the board, really; lots of activity and interest, perhaps even lengthening sales cycles but few deals consummated so far this year. In fact, I think we have seen only 2-3 announced deals in the first quarter! Ivan does expect some closure activity soon, however. Ivan also sees the landscape as a tad more competitive this year, with other vendors being more active and willing to set more competitive prices. He also observes that some RFPs remain broad and all-encompassing when there is no need for them… continue reading

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