I had the opportunity to visit with Steve Hughes, president of Aspect Enterprise, this week to get an update on their business now that the ION acquisition has closed. Though he indicated that they are in the process of merging their administrative functions with ION, operationally the business continues, and will continue, as it has in the past. Acknowledging that there has been a level of concern and uncertainty among the company’s client base regarding the deal’s impacts on Aspect’s products and support, Mr. Hughes indicated those concerns are waning as the company continues to deliver product and services in line with their client’s expectations and Aspect’s established standards. In discussing the strategy behind the acquisition, Mr. Hughes stated that Aspect was acquired to expand ION’s presence in the commodities space as part of a multi-brand strategy. As such, Aspect will continue as a separate brand and operation…a strategy that he likened to hotel ownership, with firms such as Starwood or Hilton operating numerous hotel chains under a single parent company. He also stressed that, like these holding companies, ION has a long-term hold and grow strategy – not one driven by venture money that stresses a 3 to 5… continue reading
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