Igloo Thriving at Brady

I recently spoke with Mohammed Alanizi, Commercial Directory Brady Technologies. He had recently co-authored a on the latest trends in ETRM that had caught my attention. Mohammed told me that Igloo, Brady’s SaaS ETRM, had had a long development history starting with energy hedge funds and gradually moving into a broader market adding more and more functionality, curves, markets, and so on. In fact, it had a 5-year development cycle before it was even officially launched, he told me. He cited this depth of functionality in its target markets, front to back office intuitive design, and availability as a managed service as its differentiators in the market. In particular, he talked about its front office design as a contrast to legacy ETRM solutions that focus more on back office needs. “Igloo offers exceptional levels of automation to support the full trading life cycle along with a trader cockpit – all in real-time,” he said. Indeed, he was quick to inform me of a lot of features and functions that he feels are strong differentiators for Igloo. One of the target markets for Igloo is those trading in “multiple commodities that want a quick-to-deploy SaaS E/CTRM solution with a trader-led UX, and fast… continue reading

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