Industry Views and the Importance of Surveys

This year will see ComTech doing another Vendor Perception Study (VPS) to see how vendor’s are faring and what the users and consultants in the industry think of them. It is driven by a survey and as I was saying yesterday to Kari Foster, VP Marketing for Molecule, they can be hard to get responses to. Molecule is conducting its own research and survey at the moment into “ETRM/CTRM Transformation + Modernization,” she told me, and is of course seeking responses from across the industries. If you would like to help her out with that – go to their survey here. The survey is designed to “analyze how trading organizations are modernizing their risk management operations and how they view the capabilities of their ETRM/CTRM software to adapt to market volatility and operational needs,” and it just takes a few moments to complete. Incentivizing people to take a survey is one way to increase response and Molecule are offering a free copy of their final report, a Starbucks gift card (first 100) and a drawing for a $100 Amazon gift card. Kari told me that “the idea for the survey came from several conversations my colleagues and I have had… continue reading

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