The Combined Brand Strength of ION Now Dominates CTRM

In the soon to be released 2018 CTRM Vendor Perception Study by Commodity Technology Advisory, the strength of the combined ION acquisitions has been measured for the first time via the industry-wide survey conducted this last 6-months or so. As the survey and report represents perceptions, the study represents user and influencer opinions up to late 2018. The combined name recognition of the ION brands (Openlink, TriplePoint and Aspect) in the CTRM space was around 84% of the respondents (or, more precisely, 84% of all respondents named one or more ION companies without prompting). Also showing strongly was Allegro with about 75% of the respondents naming that company, followed by Brady PLC with just over 40%, FIS with  34% and Eka, cited by 30% of those responding to our survey. Most of the ION brand recognition is attributable to the Openlink brand which was mentioned by about 78% of all respondents.  The strength of Openlink isn’t surprising, as that company has consistently led in the unprompted brand category in our surveys since 2011. While the TriplePoint brand has continued its slide that started soon after its acquisition by ION, that decline is more than compensated for by the increasing brand… continue reading
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