Allegro rolls out new look and new strategy at their annual customer summit

I was in Miami at the Allegro Customer Summit this week, presenting on the topic of “The Value of Your Investment in CTRM/CM” to the assembled group and visiting one-on-one with some of the more than 300 customers, partners and Allegro personnel that were in attendance. Allegro used the event to roll-out a new corporate brand, Allegro Commodity Management, reflecting a move from being primarily an ETRM-centric product provider to a larger multi-commodity class vendor under the CM (commodity management) banner. In addition, the company is rebranding and expanding their existing product, Allegro 8, into a solutions offering to be called Allegro Horizon. With their acquisition of JustCommodity earlier this year (which provided a strong foot-hold in the ags and softs space), and combined with bespoke development of new capabilities in metals and commodity supply-chain management under the Horizon banner, Allegro is looking to accelerate their movement towards becoming a fully capable, multi-class commodity solutions provider – with a product set that reaches from commodity producers to consumers in virtually all industrial categories. Under the company’s 3-year road-map – as laid out by Steve Nat, SVP of Product Strategy and CTO Keith Farris – Allegro will align their product development … continue reading

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